Privacy

Last Updated: September 2026

TIMEX Group Canada, Inc. ("Timex", "we", "our", or "us") respects your privacy and is committed to protecting the personal information entrusted to us by our customers, website visitors, and business partners. We recognize the importance of safeguarding personal information and maintaining the trust that our customers place in us.

This Privacy Policy explains how we collect, use, disclose, retain, protect, and otherwise process personal information when you visit Timex.ca, purchase products from us, create an account, register a product, submit a warranty claim, request repair services, participate in promotions, communicate with us, subscribe to marketing communications, engage with our social media channels, or otherwise interact with Timex.

This Privacy Policy has been designed to comply with Canada's Personal Information Protection and Electronic Documents Act ("PIPEDA"), applicable provincial privacy laws, including Québec's Act respecting the protection of personal information in the private sector, Canada's Anti-Spam Legislation ("CASL"), and other applicable Canadian privacy laws.

By interacting with Timex, you acknowledge that your personal information may be collected, used, disclosed, and processed as described in this Privacy Policy.

WHO WE ARE
TIMEX Group Canada, Inc. is responsible for the personal information under its control.
Timex has appointed a Privacy Officer who is responsible for overseeing our privacy program and compliance with applicable privacy laws.

 If you have questions regarding this Privacy Policy, wish to exercise your privacy rights, or would like additional information regarding our privacy practices, you may contact our Privacy Officer using the contact information provided at the end of this Privacy Policy.

PERSONAL INFORMATION WE COLLECT
The personal information we collect depends on the nature of your relationship with Timex and how you interact with us.

When you purchase products, create an online account, register a watch, submit a warranty claim, request customer assistance, participate in promotions, subscribe to marketing communications, complete surveys, submit reviews, interact with our social media pages, or otherwise contact us, we may collect information such as your name, email address, telephone number, mailing address, billing address, shipping address, language preferences, date of birth, account credentials, transaction information, product information, warranty information, communications preferences, and other information that you voluntarily provide.
 When you use our website, certain technical information may be collected automatically. This information may include your IP address, browser type, operating system, device identifiers, language settings, pages viewed, links clicked, referring websites, search activity, session information, approximate geographic location derived from your IP address, and information regarding how you interact with our website and digital content.
 If you contact our customer service team, we may maintain records of correspondence, support requests, service histories, warranty claims, repair records, and other communications necessary to assist you and maintain our customer relationships.

We may also receive information from affiliated Timex companies, retailers, distributors, payment processors, marketing partners, analytics providers, fraud-prevention vendors, social media platforms, and publicly available sources. Where permitted by law, we may combine information obtained from different sources to improve the accuracy of our records and enhance our ability to provide products and services.

HOW WE USE PERSONAL INFORMATION
Timex collects, uses, and discloses personal information only for purposes that a reasonable person would consider appropriate in the circumstances.

We use personal information to process purchases, arrange shipments, administer warranties, provide repair services, establish and maintain customer accounts, process payments, respond to inquiries, provide customer support, administer promotions, and otherwise fulfill our contractual obligations.

We also use personal information to improve our products, services, and customer experience. This includes website administration, analytics, business reporting, product development, quality assurance, customer research, fraud prevention, cybersecurity, dispute resolution, legal compliance, and internal operational purposes.

Where permitted by law, we may use personal information to communicate with customers regarding products, services, promotions, events, contests, surveys, and other marketing opportunities that may be relevant to their interests.
 
We may also use personal information to establish, exercise, or defend legal claims; enforce our agreements; comply with legal obligations; respond to lawful requests from governmental authorities; and protect the rights, property, security, and safety of Timex, our customers, employees, and partners.

CONSENT
Timex obtains consent for the collection, use, and disclosure of personal information as required by applicable law.

Depending on the circumstances and the sensitivity of the personal information involved, consent may be express or implied. By voluntarily providing personal information to Timex, using our products and services, creating an account, submitting requests, or otherwise interacting with us, you consent to the collection, use, and disclosure of your personal information for the purposes identified in this Privacy Policy and at the time of collection.

Where required by law, Timex will obtain express consent before collecting, using, or disclosing personal information for specific purposes.

You may withdraw your consent at any time, subject to legal, regulatory, contractual, or operational restrictions and reasonable notice. The withdrawal of consent may limit Timex's ability to provide certain products, services, or benefits.

CUSTOMER ACCOUNTS
If you create an account on Timex.ca, we use your information to establish and administer your account, authenticate your identity, maintain account security, process transactions, save preferences, maintain order histories, facilitate future purchases, register products, and provide customer support.

You are responsible for maintaining the confidentiality of your account credentials and for notifying Timex if you believe your account has been accessed or used without authorization.

PURCHASES, WARRANTIES, REPAIRS, AND CUSTOMER SERVICE
When you purchase products from Timex, we collect the information necessary to process your transaction, fulfill your order, arrange delivery, process returns, and maintain records of your purchase.

If you register a product, request warranty service, submit a repair request, or otherwise seek customer support, we may collect product registration information, serial numbers, proof of purchase, service histories, repair records, photographs, customer correspondence, product ownership information, and other information required to administer warranties and provide service and support.

This information allows us to evaluate eligibility for warranty coverage, provide repair services, improve product quality, resolve issues, and fulfill our obligations to our customers.

MARKETING COMMUNICATIONS
If you subscribe to receive promotional communications from Timex, we may send information regarding products, services, promotions, contests, events, surveys, and other marketing opportunities.

Timex sends commercial electronic messages in accordance with Canada's Anti-Spam Legislation (CASL). Where required by law, we will obtain your consent before sending marketing communications.

You may withdraw your consent and unsubscribe from marketing communications at any time by following the unsubscribe instructions included in the communication or by contacting us directly.

Even if you opt out of marketing communications, we may continue to send transactional or service-related messages relating to your purchases, warranties, repairs, accounts, product recalls, security matters, or other important operational communications.

SOCIAL MEDIA
Timex maintains accounts and pages on various social media platforms. If you choose to interact with us through social media, including by commenting on our content, participating in promotions, sending messages, or otherwise engaging with our social media channels, we may receive information about you in accordance with your privacy settings and the applicable social media platform's policies.

We encourage you to review the privacy practices of social media providers before using their services.

TIMEX TALES AND AI-ENABLED EXPERIENCES
Timex may offer digital experiences that allow users to personalize content, including Timex Tales and similar experiences.
 
These experiences may allow users to choose themes, occasions, characters, product preferences, and other customization options. Certain experiences may permit users to enter a first name or similar identifier in order to personalize content.

Personalization information submitted through these experiences is used solely for the purpose of providing the requested experience. Timex does not use names entered into Timex Tales to train artificial intelligence models and does not provide such information to third-party artificial intelligence providers for model-training purposes.

Timex may use artificial intelligence technologies to assist in the creation of stories, illustrations, imagery, marketing content, website content, and other customer-facing experiences. Where appropriate, AI-assisted content may be reviewed by human personnel before publication or deployment.

Users should not submit sensitive personal information through personalization experiences unless specifically requested.

COOKIES AND SIMILAR TECHNOLOGIES
Timex uses cookies, web beacons, pixels, local storage technologies, and similar tools to operate our website and improve user experiences.

These technologies enable us to remember preferences, maintain shopping carts, authenticate users, analyze website traffic, understand customer engagement, measure advertising effectiveness, detect fraud, personalize content, and improve website functionality.

Certain cookies are necessary for the operation of our website and do not require additional consent. Other cookies may be used for analytics, advertising, retargeting, personalization, and similar purposes. Where required by law, Timex will obtain appropriate consent before deploying non-essential cookies and similar technologies.

Most web browsers permit you to control or disable cookies through browser settings. However, disabling cookies may affect the functionality and availability of certain website features.

INTEREST-BASED ADVERTISING
Timex and its advertising partners may use cookies and similar technologies to provide advertisements and marketing content that may be more relevant to your interests.
 
We may use information regarding your interactions with our website, advertisements, products, and services to better understand customer preferences, measure advertising effectiveness, and tailor marketing activities.

Our advertising partners may use cookies and other technologies to help deliver advertising on third-party websites. These technologies generally do not identify you by name but may recognize your browser or device.

You may opt out of certain forms of interest-based advertising through available industry opt-out programs and your browser settings.

DISCLOSURE OF PERSONAL INFORMATION
Timex does not sell personal information.

We may disclose personal information to affiliated companies, payment processors, shipping providers, cloud service providers, warranty administrators, repair service providers, customer support providers, marketing vendors, analytics providers, fraud-prevention providers, professional advisers, insurers, auditors, and other service providers who assist us in operating our business.

Service providers are contractually required to protect personal information and are permitted to use it only for authorized purposes.

We may disclose personal information if required by law, regulation, court order, legal process, governmental request, or where necessary to protect the rights, property, safety, or security of Timex or others.

Personal information may also be disclosed as part of a merger, acquisition, financing transaction, corporate reorganization, sale of assets, insolvency proceeding, or similar business transaction. 

INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION 
Timex operates internationally and may transfer personal information to affiliated companies and service providers located outside your province of residence and outside Canada, including the United States and other jurisdictions.

When information is transferred outside Canada, it may be subject to the laws of the jurisdiction in which it is processed and may be accessible to courts, law enforcement agencies, national security authorities, and regulators in accordance with applicable laws.

Timex takes reasonable steps to ensure that personal information transferred to third parties receives protection comparable to that required under applicable Canadian privacy laws.

SAFEGUARDING PERSONAL INFORMATION
Timex maintains administrative, organizational, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, loss, misuse, alteration, or destruction.

These safeguards include access controls, employee training, contractual protections, monitoring, information-security practices, and other measures appropriate to the sensitivity of the information involved. 
While Timex employs reasonable safeguards, no method of electronic transmission or information storage can be guaranteed to be completely secure. 

RETENTION OF PERSONAL INFORMATION
Timex retains personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected and to satisfy legal, regulatory, contractual, operational, and business requirements.
The length of time information is retained depends on the nature of the information, the purposes for which it was collected, applicable legal requirements, warranty obligations, accounting and tax requirements, dispute-resolution requirements, and legitimate business needs.

When personal information is no longer required, Timex will securely delete, anonymize, or destroy it using methods designed to prevent unauthorized access or recovery. 

YOUR PRIVACY RIGHTS 
Subject to applicable privacy laws, you may have the right to request access to your personal information, request correction of inaccurate information, withdraw consent, request information regarding the use and disclosure of your personal information, and make inquiries regarding our privacy practices. 

Where required by applicable law, including Québec privacy legislation, additional rights relating to the processing of personal information may also be available. 

Requests may be submitted to Timex's Privacy Officer using the contact information below. 

PERSONAL INFORMATION INCIDENTS
If a breach of security safeguards involving personal information creates a real risk of significant harm to an individual, Timex will investigate the incident and provide any notices required by applicable law, including notifications to affected individuals and regulatory authorities where required.

CHILDREN'S PRIVACY 
Timex websites and services are not directed to young children. We do not knowingly collect personal information from children except where permitted by law and with appropriate consent where required.
Parents and guardians are encouraged to supervise children's online activities and help ensure that personal information is not provided without permission.

THIRD-PARTY WEBSITES
Our website may contain links to websites, applications, and services operated by third parties. Timex is not responsible for the privacy practices, content, security, or policies of third-party services. We encourage users to review the privacy policies of third parties before providing personal information.

CHANGES TO THIS PRIVACY POLICY
Timex may update this Privacy Policy from time to time to reflect changes in our business practices, technologies, legal requirements, or privacy program.

Updated versions will be posted on our website together with a revised "Last Updated" date. Where required by law, we will provide additional notice regarding material changes.

CONTACT US
Privacy Officer
David Payne
TIMEX Group Canada, Inc.
7300 Warden Avenue, Suite 115
Markham, Ontario L3R 9Z6
Email: privacy@timex.ca

COMPLAINTS
 
If you have a concern regarding our handling of personal information, we encourage you to contact our Privacy Officer so that we may attempt to resolve the matter.

If you are not satisfied with our response, you may have the right to file a complaint with the Office of the Privacy Commissioner of Canada or, where applicable, the appropriate provincial privacy regulator.